Abstract:

The term DISRUPTIVE INNOVATION introduced by Harvard professor Prof. Clayton Christensen is an oxymoron where contradictions appear in conjunction. It is a progressive process where innovative products or services typically change the well-established markets strategies and create a new market and business value. It is a highly influential way to discern innovation-driven growth in any growing or well-established sector. There are different dimensions to measure the potentiality of disruption, a product or service has exhibited based on targeted performance, targeted customers, and the business model that encompasses process and cost. A well disruptive product or service would have amended performance with new or enhanced attributes that exhibit simplicity and opportuneness to the user. A prominent disruptive innovation will primarily target innovations that are affordable and accessible to the wider population. In this paper, we will discuss disruptive innovations, their occupancy in various sectors, a few potential disrupting innovations with technologies during pandemics, a comparative discussion on sustaining and disruptive innovations, communal adoption, and survival scenario during the pandemic era

Description:

Disruptive Innovations, Sustaining Innovation, Disruptive Technology, Linear thinking, Non-linear thinking, Covid 19 technological adoptions