"PERCEPTION AND INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY (CSR) COMMUNICATION STRATEGIES ON PUBLIC ENGAGEMENT"

Authors:

Vivek Prakash, Dr Parveen Kumar

Page No: 985-991

Abstract:

Corporate Social Responsibility (CSR) has become a significant aspect of contemporary business practices, as companies strive to balance their economic interests with their social and environmental responsibilities. Effective communication of CSR initiatives is crucial for engaging the public and enhancing the reputation of organizations. This research paper examines the perception and influence of CSR communication strategies on public engagement. By exploring the various dimensions of CSR communication, analyzing stakeholder responses, and identifying effective communication approaches, this study aims to shed light on the impact of CSR communication strategies on public engagement

Description:

CSR, Public, Economic, Communication, Stakeholder

Volume & Issue

Volume-12,Issue-01

Keywords

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