Abstract:

Shopping has become an essential aspect of modern life, with customers seeking a convenient and comprehensive shopping experience. In India, shopping malls have emerged as a popular shopping destination, surpassing traditional retail and departmental stores, due to changes in consumer culture and economic development. These malls offer a wide range of shopping options, dining establishments, and entertainment venues all in one place. This research aims to evaluate the purchasing behavior and level of customer satisfaction towards modern shopping malls in Vijayawada City. The study gathered data from 50 respondents.

Description:

Customer satisfaction, buying behaviour, Shopping Malls, Service Quality