An Empirical Study to Explore the Factors Affecting the Purchase Behaviour of Laptop

Authors:

Dr R. Krishna Vardhan Reddy

Page No: 127-139

Abstract:

The computers have journeyed a long way since their birth from a humble beginning as a complex mechanical calculating machines which were available only to a few large institutions, today is has become ubiquitous complex electronic systems which is capable of handling large amount of data processing and executing complex calculation in short time and optimized manner. Adding fuel to this fire, the requirement for better, powerful, compact, faster and higher memory computer systems grew, smaller and portable computer systems called laptops was introduced. These wonderful machines were a great help to the user owing to their compactness and capabilities. In the present age of information, laptops have proved to be an individual’s best friend.

Description:

Purchase behavior, Laptops, Factors affecting, Students choice, Online purchase, Retail outlets.

Volume & Issue

Volume-12,ISSUE-9

Keywords

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