Abstract:

This paper examines the strategies employed by two major public sector undertakings (PSUs) in India, Oil and Natural Gas Corporation (ONGC) and Steel Authority of India Limited (SAIL), in implementing New Public Management (NPM) principles. By comparing the approaches and outcomes of NPM adoption in these organizations, the study aims to highlight the key factors contributing to successful NPM implementation and derive lessons for other public sector entities. The research employs a qualitative analysis of secondary data sources, including company reports, industry publications, and academic literature

Description:

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