EXAMINING THE BRAND PERCEPTION AND LOYALTY AMONG MUMBAI'S CAR BUYERS
Authors:
Mazid Hussain Khan, Dr. Renuka Amit Vanarse
Page No: 340-344
Abstract:
This research paper aims to explore the brand perception and loyalty factors influencing car buyers in Mumbai, India. By analyzing various demographic, psychographic, and economic factors, the study provides insights into how consumers perceive different automobile brands and the extent to which this perception influences their loyalty.
Description:
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Volume & Issue
Volume-11,ISSUE-3
Keywords
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