A STUDY OF TOURISTS REGARDING BRAND BUILDING STRATEGIES THROUGH SUSTAINABLE DEVELOPMENT

Authors:

ARINDAM MANDAL, PROFESSOR DR. PARMOD GUPTA

Page No: 589-598

Abstract:

The tourist industry has grown by around 25% during the last decade. At now, it is the primary source of new jobs and accounts for more than 10% of the global financial system. However, it does have certain fundamental effects on the everyday (natural and man-made) surrounds, as well as on the habits of nearby locals and visiting visitors. However, the concept of sustainable tourist development (STD) has roots that can be traced back to the 1980s, and has recently gained widespread acceptance as a means to a better future. One of the world's most valuable service industries, tourism has also been one of the most harmful individual acts in terms of environmental degradation in recent years. Despite this, the emerging urge for tourism to seek more sustainable paths of growth in cultural, economic, and social elements puts pressure on the occurrence of pure environment. Potentially harmful to the environment, society, and the economy, cultural pathways might limit exposure to other ways of life. To ensure a long-term perspective of cultural pathways, there is a rational desire to investigate sustainability indicators. In recent years, there has been a lot of talk on whether or not ecotourism and other forms of responsible travel might help mitigate the negative effects of mass tourism on the ecosystem and ultimately lead to greater long-term sustainability.

Description:

Tourists Regarding, Brand Building Strategies, Sustainable Development, tourist industry

Volume & Issue

Volume-10,ISSUE-11

Keywords

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